Art of Social Media Marketing Question Campaign
Expo! Expo! Atlanta 2009 is the conference and exhibition where event professionals will share important experiences from the last year and exchange successful methods of adapting to the current economy.
The Setup
The Art of Social Media Marketing
Track: Marketing & Communications and Technology
9:45 a.m. - 10:45 a.m. (0945 – 1045)
Georgia World Congress Center
Room: Thomas Murphy Ballroom – Level 5
During this tactical and practical panel discussion, Guy Kawasaki and an expert panel will delve into the world of social media marketing in the exhibitions and events industry. Open your eyes to what can be done with today’s fast, free and ubiquitous online tools and walk away with practical examples on how you can increase your sales and marketing reach.
Moderator: Guy Kawasaki, Managing Director, Garage Technology Ventures
Panelists:
- Chris Brogan, President New Marketing Labs, CrossTech Media
- Rick Calvert, CEM, President & Co-Founder, BlogWorld & New Media Expo and Services
- Ann Hamilton, Vice President, Resort Sales, The Walt Disney World Resort
- David Rich, Senior Vice President Program Strategy/Worldwide, George P. Johnson Company
Guy Kawasaki |
Chris Brogan |
Rick Calvert |
Ann Hamilton |
David Rich |
Each have years of social media, startup and entrepreneurial experience.
The Questions
Help us by voting for some of the questions below, or even better, asking one yourself.
Voting and proposals will close on 4 December 2009 at midnight PST.
The Prize
|
An autographed copy of Guy Kawasaki's latest book: Reality Check and having Guy read your question on stage to the panel. |
Interesting Proposals
How many social networks are too many?
Expo!Expo! itself has more than half a dozen social networks, including this one. What does the panel see coming in terms of coordinated log-ins, merging of networks, clear leader emerging among show-specific channels and ubiquitous ones? How can we make it more simple to be involved?
What is the best way to find out where my (show) audience is in the social media space, and how they are using it?
The challenge seems to be to find the people we care about in the vast world of social media, and to figure out then how to engage them.
What will trade shows look like in 2 to 5 years?
The economy, green movement, social media, the preferences of the next generation of attendees and the costs to exhibit are all bearing down on the industry simultaneously. How will this play out in a couple years from now?
ROI for the Time?
While there are definitely benefits to engaging customers (and potential customers with social media), how much time is involved? If the benefits outweigh the costs what should be done?
Is it better to plant your flag in the big networks, or create your own social network? Or is it possible to effectively do both?
We all want to "own" the audience. We want them focused on our show, our web site, our brand. We don't want them "wandering." But is it unrealistic to think we can hold them captive?
How do you make a non-sexy product sexy enough for Social Media?
Many of us struggle with not being "cool" enough to talk about in the SM world. would love some ideas on how to address that scenario.
What are the best steps for establishing an effective social media communications program?
Many organizations want to reach their customers through the social media channels but don't understand how to establish a program. They have a website and would like to communicate to their customers through social media, but they don't know how to create an effective program. An explanation how to develop a...
How does one get started with this "New Media"?
If one is a newbie that is proud of the recent ability to do a Google search ... and uses a cellphone just for phone calls! How do you suggest one - carefully - digs in deeper to learn more? David Cutler CMO - Aerva - Interactive http://www.Aerva.com
What is your compelling (of course) and net response to someone who says Social Media Marketing is not for him/her?
I'm challenged to explain it simply to my colleagues and friends who know technology but are luddites when it comes to social media. My only response is to want to take them to my computer and walk them through some of the tools. Can you help with a net response?
Taking our tradeshow industry as an example, where 95% of the CEO's or leaders of organizations don't tweet, regularly use FB or LinkedIn, how do we reach them?
Most show organizers are trying to bring in the "C" level CEO's - many of whom do not use social media themselves - especially in non-tech industries. If SM is the next "big" thing - how can we leverage it to bring in these hard-to-contact folks?
What can I do to get people interested in my brand?
I think it's easy to get excited about brands that are inherently culturally interesting (movies, music), but what do you do if you're selling dental insurance?
Social Media in a corporate setting
How can social media add value to the corporate work place? (not how to market one's company over the social networks, rather internally how can we integrate these technologies to better our communication to accomplish more)
What Suggestions do you have to get Executive Leadership of a company Engaged with SM?
It seems as though the greatest passion for Social Media within most organizations is in the middle management level .... C-Level Executives seem to resist involvement.
